80% of the world's tobacco users live in low and middle-income countries (LMICs), where tobacco use contributes to increased morbidity and mortality. Electronic nicotine delivery systems (ENDS) have helped reduce combustible tobacco use in developed markets, but adoption in LMICs has been comparably low.
Drawing on qualitative and quantitative research in four LMICs, this white by Cambridge Design Partnership defines an ENDS Adoption Journey - seven steps a smoker takes to substitute combustible tobacco products with ENDS, providing a model that can be reframed in the context of other tobacco harm reduction approaches.
Quantitative research undertaken in the UK, as a development market 'control' highlights the relative height of barriers between LMICs and developed markets - and the absolute obstacles all smokers face, no matter where they live.
Download the white paper now to discover how the smoker's journey is defined by each market's social, cultural, healthcare, regulatory, and taxation landscapes, reducing or increasing barriers at each step.
Ben Kingsley, Research and Insights Consultant at Cambridge Design Partnership, will present more on this topic as part of the Tobacco Harm Reduction session at ENDS this May. He will cover the steps and milestones in the ENDS adoption journey, as well as the associated challenges in each market.
Other presentations and panels in this session include: